NSPCA SOCIAL MEDIA | WHAT THE FLUFF?

The Internet loves our furry friends, which is why it was flooded with a trend called WTF, the #WhatTheFluffChallenge. The NSPCA, the largest animal welfare organisation, tagged onto the trend with this special social video.

The video brought about much-needed awareness, especially considering that at least 5 South African pets are abandoned every day.

With zero paid media, there was an overwhelming response, achieving a new record for any NSPCA organic post. Proving that people really did give a fluff.